TONEXUS (formerly Tongxing Technology) is a Main Board–listed company on the Shenzhen Stock Exchange and a key player in industrial pollution reduction and carbon mitigation. With flue-gas treatment as its core business and guided by the “Body & Dual Wings” strategy, the company has expanded into CCUS and sodium-ion batteries, gradually establishing a technology-driven and synergistically diversified development framework. Today, to further strengthen its global business expansion and brand presence, we officially launch our new global brand identity—moving from “pollution and carbon reduction” toward a “new paradigm of net-zero industry,” and advancing onto the global stage with a refreshed positioning, unified identity, and more international expression.
Brand Strategy Upgrade
With the continued implementation of the “Body & Dual Wings” strategy, TONEXUS has consolidated its flue-gas treatment core business while expanding into carbon capture, utilization and storage, as well as sodium-ion battery technologies. Based on this evolving business landscape, the upgraded brand strategy reconstructs the brand narrative around our core business structure, providing clearer alignment between brand positioning, mission & vision, and brand proposition—ultimately building a globally oriented communication system.
At the same time, the company is forming three major business segments centered on Environmental Technology, Low-Carbon Technology, and Energy Technology. Supported by sub-brands such as “Fangxin,” “Tonexus Carbon Balance,” and “Haosheng New Energy,” TONEXUS is building a full industrial matrix spanning environmental protection, low-carbon solutions, and new energy—achieving synchronized evolution of brand, business, and global strategy.
Brand Identity Upgrade
Global Brand Name: TONEXUS
TONEXUS = Ton + Nexus + Next
The name both extends the equity of the original “Tongxing” brand and reflects the company’s vision of synergy, industrial linkage, and forward-looking development.
Ton symbolizes progress through collaboration with partners.
Nexus represents our mission of building full life-cycle carbon-value solutions.
Next signifies innovation-driven growth and continual evolution.
Together, they convey the idea of building a green industrial ecosystem through connection and cooperation.
Brandmark System Upgrade
Design Concept
The brand color palette is inspired by the sky. The purity, clarity, and depth of blue echo the pursuit of a low-carbon future, expressing our firm commitment to green industry and sustainable ecosystems.
Super Symbol: The “Flywheel”
To enhance brand recognition, TONEXUS introduces a new super symbol—the Flywheel. Its form represents cyclical energy and forward momentum, symbolizing the company’s steady drive and long-term commitment to industrial sustainability. The Flywheel embodies coordinated motion and accelerating progress, while conveying the brand’s spirit of innovation and resilience.
Visual Identity Upgrade
Aligned with the new visual identity, TONEXUS is introducing a comprehensive suite of standardized brand assets to reinforce visual coherence, strengthen brand recognition, and enhance overall professionalism across all applications.
Telling the Net-Zero Story
The brand upgrade is not merely a visual refresh—it is a reconstruction of our brand narrative. Anchored in the core message of “Net-Zero Industry,” TONEXUS introduces its new brand philosophy: Co-Creating the Future of Net-Zero Industry. Using a more international language system and scenario-based storytelling, we translate our brand through three evolving roles:
✔ From an environmental-protection enterprise to a partner in industrial transformation
✔ From a technology provider to an enabler of green growth
✔ From an engineering practitioner to a co-creator of the industrial future
From China to the world, from pollution reduction to a net-zero paradigm, TONEXUS is driving industrial green transformation through long-term commitment and technological self-reliance. The brand upgrade is not an endpoint, but a new beginning on the global stage.
Looking ahead, we will work hand in hand with industry partners, research institutions, investors, and global customers to build replicable, scalable, and sustainable net-zero industrial pathways—advancing green production from “achievable” to “sustainable.”
Together, we will co-create the future of net-zero industry and showcase the power of TONEXUS to the world.
English
